Established in 2011 with a vision to create distinctively significant events, MICE International offers a unique perspective that conceptualizes clients’ needs to deliver an exceptional, memorable experience. The skilled, multicultural team merges creativity, technology, and innovation with a wide range of skills, disciplines, and deep regional experience. The team keeps abreast of current and emerging trends to ensure clients receive maximum impact and return on their investment. In 2017, expanding on the terms “return on emotion” and “return on experience”, MICE Intl conceptualized and launched ECHO| Art, design and Technology, the first of its kind Festival, held in the region. The concept came to life out of a passion to bring together those who dedicate their lives to new concepts and to pushing boundaries.